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Eli Lilly launches '48-hour' Viagra rival, Levitra, By Heather Tomlinson 23rd September 2003This article looks at how Levitra and how it has captured 12% of the market share in the USA for prescribed medication for erectile dysfunction, since it was only launched in September 2003. The main conclusion of the article states that Levitra's is increasing it's market share all the time and likely to be a big rival to Viagra sales in 2004. It main selling point for Levitra is that cures erectile dysfunction with 48 hours of ingestion of the tablet. In the UK, has 14% market share already in treatments for erectile dysfunction. | ||||